Strategy Elevation Alliance
Executive Preview · Pre-Operational Readiness · April 28, 2026

Ho-Chunk Nation

Sovereign Nation · Black River Falls, Wisconsin · Pre-Operational Beloit Casino
Built for President Jon Greendeer and the Ho-Chunk Nation Legislature.
The Onliness
Strategy Elevation Alliance is the only strategic operating partnership where three enterprise practitioners run the full ILLUMINATE → FOCUS → PERFORM arc as one continuous discipline alongside the leadership team driving the enterprise. The same practitioners read the conditions, shape the priorities with leadership, and install the operating cadence inside the work. The methodology is SEA's to run. The enterprise is leadership's to operate. The operating rhythm is built together.
Climb Higher. See Further. Execute Intentionally.
Strategic Context · May 2026

The $705M Beloit Pre-Opening Window

The Ho-Chunk Nation is five months from opening Wisconsin's second-largest casino, a $705M Phase 1 build at Beloit, with a Phase 2 hotel and conference center to follow. The window to install the operating system that will carry the seventh property and the Phase 2 ramp is open right now, and narrows once the doors open.

$705M
Beloit Phase 1 Build
Sep 2026
Beloit Phase 1 Opens
6 to 7
Casinos in Portfolio
312
Phase 2 Hotel Rooms
What Just Happened

A revived $705M build is five months from ribbon cut.

The Beloit project, revived under President Greendeer's return in 2023, takes Ho-Chunk Gaming from six properties to seven inside Wisconsin and sets the stage for a Phase 2 hotel and conference center on the same site.

  • September 2026. Ho-Chunk Gaming Beloit Phase 1 opens: 240,478 sq ft, 1,800 slots, 44 table games, sportsbook, four restaurants, casino bar. Wisconsin's second-largest casino on day one.
  • Phase 2 follow-on. A 312-room hotel and conference center is the next pre-operational window after Phase 1 ribbon cut, extending the Beloit footprint into a destination resort.
  • 2023 mandate. President Greendeer revived the Beloit project on his return and is now in his second term carrying the build to delivery. The decision authority on opening sequencing sits at the President level.

Why Now

Every decision made before opening is cheaper than every decision made after. Governance, leadership bench, operating cadence, guest-experience standards, member accountability structures. All of these are easier to install on a pre-operational enterprise than to retrofit on a running one.

The September 2026 Phase 1 opening, the Phase 2 hotel and conference center pipeline, and the move from six to seven casinos raise the public visibility of every operating decision in the first 12 months at Beloit. The operating system installed before opening is what carries that visibility cleanly across both phases.

Why SEA, Why READY™

The READY™ diagnostic was built for exactly this profile: an enterprise in transition with a committed leadership team, a funded plan, and a defined window to act. It reads the five conditions that shape how strategy lands inside an operating enterprise: Reason for Change, Executive Sponsorship, Alignment, Decision Authority, and Yield.

SEA's three partners have personally carried multi-property tribal and hospitality enterprises through expansion transitions of this scale at Choctaw Nation, Chumash, and Pinnacle. The Ho-Chunk profile, with sophisticated existing operating discipline, a revived flagship build, and a two-phase Beloit ramp, is the profile READY was designed for, with leadership teams we recognize.

Sources: Ho-Chunk Gaming public communications · Wisconsin gaming-industry trade press · Tribal Business News · Ho-Chunk Nation Legislature releases. All figures sourced from public record as of May 2, 2026. Any figure cited in a subsequent engagement proposal will be confirmed directly with Nation leadership.
The Partnership

Three Practitioners. One Accountability.

SEA is not a firm that deploys associates. The three partners below own the work end to end, together. What you see below is what shows up in the room.

John Elliott
Principal, Strategy Elevation Alliance · Economic Development · Transformation Leader · Executive Coach
Innovative Venturer · Analytical Machine · Entrepreneurial Builder · Inspiring Storyteller · Future-Oriented
35+ years leading organizations through transformation as CEO, COO, CFO, and consulting practice leader. Career spans Big 5 consulting across Asia, Native American Tribal economic development, and corporate leadership in manufacturing, defense, and utilities. Known for navigating complex, regulated environments and delivering measurable growth. Established strategic partnerships and completed $1B of economic development transactions alongside Native Nations.
Core Expertise
  • Organizational Transformation & Strategy Execution
  • Leadership Development & Executive Coaching
  • Mergers & Acquisitions Integration & Growth
  • Economic Development Initiatives
  • Operations, Supply Chain & Outsourcing
  • Shared Services & Enterprise Performance Systems
  • Change Management & Cultural Transformation
[email protected] 508.272.4710
Teri Hill
Principal, Strategy Elevation Alliance · Strategic Advisor · Journey Architect · Executive Coach
Strategic Persuader · Vision Translator · People Optimizer · Alignment Builder · Outcome-Focused
Trusted business advisor with 35+ years helping executives grow and transform. Former Accenture Managing Director brings enterprise-grade expertise typically reserved for Fortune 500 companies to small and mid-sized organizations. Architected Chumash Enterprises' shift from functional silos to self-directed teams. Grew Accenture practice team 5x and Fortune client base across healthcare and energy. Predictive Index® Consultant, The Leadership Challenge® Advanced Facilitator, and licensed Line-of-Sight℠ practitioner.
Core Expertise
  • Enterprise Transformation & Strategy Execution
  • Leadership Development & Executive Coaching
  • M&A: Integration, Growth, Divestiture
  • Organizational Design & Operating Models
  • Talent Optimization & Behavioral Analytics
  • Strategic Planning & Expert Facilitation
  • Change Management & Cultural Transformation
[email protected] 602.831.0051
Tommy Rhoads
Principal, Strategy Elevation Alliance · Transformation Leader · Master Black Belt · Performance Integrator
Natural Persuader · Energetic Innovator · Change Catalyst · Visionary Trailblazer · Equality-Focused
Proven leader in hospitality, tribal enterprises, and corporate transformation. Built enterprise-wide transformation roadmap at Chumash Enterprises delivering $3M+ recurring value. Transformed customer and employee experience at Choctaw Nation: CSAT +39.5%, ESAT +31 points; launched Hoshin Kanri strategy system. Progressive leadership at Pinnacle Entertainment from F&B to Regional Ops with multiple Leader of the Year awards. Prosci® Certified Change Practitioner.
Core Expertise
  • Enterprise Transformation (people, process, digital, cultural)
  • Organizational Change & Leadership Activation
  • Hoshin Kanri & Strategy Deployment
  • Customer & Team Experience Strategy
  • Tribal Gaming & Hospitality Performance
  • Operational Excellence (Lean Six Sigma® Master Black Belt)
  • M&A Value Realization
[email protected] 469.475.4277
Next Step

A Thirty-Minute Conversation About the Next Twelve Months.

No slide deck. No pitch. A direct working conversation about your twelve-month priorities, the operating system the tribe needs to lock them down, and whether a partnership with SEA belongs in that room.

Email the Partners to Set Up a Conversation Email John Elliott Directly